In an effort to
offend target the growing Latino population in the U.S., Macy's decided to partner up with Mexico-City based company "NaCo" which in Spanish means "low" or " trashy" and sell their cheeky line of t-shirts. What they thought was a great idea ended up being an insult to some Latinos in the U.S.
How can a clothing line be so popular in Mexico but be offensive in the U.S.?
"R is for Raza" - or "R is for Race" -- This doesn't sound too bad.. Would you wear it?
"M is for Mojado" ("M is for Wet"). I laughed. Do you think it's funny?
"I is for Illegal" -- Now come on, if you were really an illegal immigrant, would you wear this?
"G is for Greencard" ("M is for Wet"). I laughed. Do you think it's funny?
"El Golfo de Mexico" is a play on words "The Gulf of Mexico" -- El Golfo in Mexico can also mean lazy.
"China tu madre" is a play on words that do not sound well, It's an insult to someone
"Billares de bolsillo"... in a small group of Latinos you would probably get a few laughs
"B is for Beaner" -- in a small group of Latinos you would probably get a few laughs.
"Brown is the New White" was intended by NaCo to be a statement that the Latino population is growing in the U.S., not to offend anyone. Macy's has pulled this particular t-shirt but is standing by the other ones.
Examples of the t-shirts include "G is for Greencard" or "Brown is the new White" -- which some Latinos are saying that it's offensive and for this reason, Macy's agreed to pull the t-shirts.
What about "I is for Illegal"? Do you think that someone who is actually an illegal immigrant would wear this?
What about "Brown is the new White"? Wouldn't this offend all other races? I thought we were trying to be blind to color and race? I have to admit, some of the tshirts in the NaCo line are brilliant, but in most cases you would have to know some Spanish to understand. But we are wondering, should they pull the t-shirts from their shelves?
Check out AOLLatino.com Today!